Hear six shoppers
argue about your product
Six panelists built from real Qloo taste data debate your idea, live. You get who to sell to first, what puts people off, and what they'd pay.
6 panelistsabout 90 secondsfree to try
- MMayaEnthusiast
- SSamSkeptic
- DDevOn the fence
- AAnaOn the fence
- LLeoEnthusiast
- RRuthSkeptic
Panelists are built from what real people over-index on
- Olipop
- Peloton
- Taylor Swift
- The Bear
- Glossier
- Trader Joe's
- Huberman Lab
- Lululemon
- Bon Appétit
- Patagonia
- Succession
- Liquid Death
- Strava
- Erewhon
- Dua Lipa
- Allbirds
To a launch,
the first buyer is everything
Surveys tell you what people say. Focus groups take weeks and cost thousands. Proxy Panel starts from what real people actually like: the brands, shows and music they over-index on. It turns that into six shoppers who argue about your product, so you hear the objections before you spend a cent on launch.
Three steps.
Then about 90 seconds of waiting.
- 01
Tell us about it
What it is, what it costs, and who you think will buy it. Four short questions, under two minutes.
- 02
Check the brands
We suggest 3 to 6 brands people would compare it with. You keep the ones that fit and fix their prices.
- 03
Watch the debate
Six panelists argue for two rounds while you watch. Every claim points to the Qloo data behind it.
Then a short report answers three questions
Who to sell to first
Gen Z fitness fans
Ranked against the other groups you named, with how sure we are.
What puts people off
“$3.29 feels steep”
The top objections, grouped, in the panelists' own words.
What they'd pay
Mid-range
Each panelist's price band, next to the brands you picked.
Questions
Are the panelists real people?
No. Each one is built from Qloo taste data: the brands, music, shows and places a real audience over-indexes on. The language model only puts that data into words.
Where do the numbers come from?
Who leans in, the price bands and the segment ranking are computed from Qloo data in plain code. The AI never makes up a score.
How long does a run take?
About two minutes to fill in the brief, then roughly 90 seconds while the panel debates.
Is this a sales forecast?
No. It gives you hypotheses about who to target and what will stop them, so you know what to test with real customers first.
Find your first buyers before you launch
Start your briefYour turn
Tell us about your product.
Answer the four questions below, or tap a sample on the right to fill them in. Nothing runs until you confirm the comparable brands on the next screen.